Some shops local or near local to Pleasure Island

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Coastal Urge has store fronts in Wilmington and Bald Head Island. They're active in improving the community. They're avid dealers of Naish. They also have a blog.
http://www.coastalurge.com/

The Surf House is a Carolina Beach surf shop and cafe. They're involved in the CB community and have great food. They also have a blog.
http://www.surfhousenc.com/

The Island Kite and Surf shop recently expanded to three shops: surf, skate and SUP. It is also a kite shop but they do not sell kiteboard gear.
http://www.islandkiteandsurf.com/

Bert's is a well known surf shop with many locations including one on Carolina Beach.
http://www.bertsurfshop.com/

Indo Jax offers lessons and rentals for both surf and SUP in the Wilmington area. They also provide clinics to war vets, the visually impaired and others.
http://indojaxsurfschool.com/

Hot Wax Surf shop includes a Carolina Beach webcam and a detailed surf report
http://www.hotwaxsurfshop.com